What Investors Actually Look for in a Business Case and Financial Model
Founders tend to build business cases to sell the vision. Investors read them to find the weak assumption. Understanding that gap is the difference between a model that survives diligence and one that doesn't.
Clarity over optimism
An experienced investor discounts an overly optimistic model automatically — a credible base case with a clearly labelled upside scenario reads as more trustworthy than a single rosy projection, even though it shows a lower headline number.
The assumptions they'll test first
Customer acquisition cost, retention or churn, and the path to unit-economic profitability are almost always the first three areas an investor will probe. If those aren't defensible with a clear source, the rest of the model won't get a fair hearing.
What a credible return story includes
A believable return story states the use of funds specifically, ties funding needs to concrete milestones rather than a flat runway number, and shows the valuation drivers explicitly rather than leaving the investor to infer them.
Where Valusage fits
Our Investor Financial Model and Business Case prepares an investor-focused business case and financial model with funding needs, use of funds, projections, valuation drivers, scenarios and return indicators for one project or funding round. Fundraising placement and regulated investment advice are excluded.
Feasibility Studies
Pre-feasibility studies, financial models, desk-based market analysis, expansion studies, business cases, scenarios, and risk analysis.